What is Digital Marketing:
Digital marketing is modernise marketing which is done online through different platforms like SEO, Social media marketing, Blogs, Email Marketing, Google Ads, You tube Ads, Electronic Billboards, Mobile Apps.
Digital marketing includes marketing to consumers through any number of digital channels, including websites, mobile devices and social media platforms.
Now a days everything has been online in all over the world either you want to buy a electronics, mobiles, cloths, whatever you want to buy all is available online. just buy from any platform. now products just in your fingertips.
Importance of Digital Marketing:
Digital marketing helps brands reach their target audience and promote their product or service. While that is also the goal of a traditional marketing campaign, digital marketing allows brands to target a more specific or niche audience. Connecting with customers digitally creates a wider audience that trusts your brand. It is especially useful for small businesses, which can easily take advantage of digital marketing tactics without the help of a marketing department or agency.
SEO:
Search engine optimization is online marketing method to boost your business on search engine like google, yahoo, bing. in simply words if you want to grow your business all over the world or maximise your sales you have to do seo of your web page. without web page you cant fight with online competitors. you can see all well knows brands like Alibaba, Ali Express, Daraz, Amazon, Pepsi, coca cola, toyota, Honda, Apple, Samsung, Microsoft they have been developed and easy to mouth everyone know about these brands but still they are doing SEO.
SEO Types:
On Page Optimization:
Off Page Optimization:
Technical Optimization:
these are the main seo types on which mostly brands doing their business marketing.
1. On Page SEO:
Means correct your business page accordingly google guidelines, its images, titles, headings, content, graphics, description, keywords, all marketing use on your web page call on page seo.
2. Off page:
Means marketing of you page through blogging, build links to other websites, forum posting.
3. Technical SEO:
Means correction your website if error is coming it should be having best graphics and fast browsing when anybody come to your site your page should be open fast, also your page mobily friendly, Good Keywords, Sequence of your all content not mis-management of your web page.
Social Media Marketing:
This is the best platform in which you can quick jump to boost your business and maximum grabs your audience because 90% peoples are using social pages like Facebook, Twitter, Instagram, Pinterest. These are the social platforms where you can advertise for you page and business and grab your millions traffic to website.
Social media marketing best tool to earn money online easily just publish your pages at Facebook, Instagram. everybody is always active on this platform when you post something you get results within a seconds or minutes. it is also know as quick marketing tool.
How to do Marketing on Social Platforms:
Facebook:
Create an account and make a business page. then give your details of your business what is the business what you have for offering to customers. when you have created this then post your products and services on that page. use good images and good content for posting because if your presentation is good must customer will come to your page and check it and if he likes then you get sales.
Google Ads:
Google advertising is also come to digital marketing. it means advertising of your business from google ads, because google is main and best platform it gives you best 100% results of your advertising globally and rank your web page, social media pages, you tube channels. you have seen when you search anything in google and some results showing in ads view at top of the page, also your ads are showing in mobile apps, games, YouTube videos, in web pages.
Email Marketing:
This marketing is also very useful to promote your business by sending promotional messages to multiple peoples. email marketing has 4 types.
1. Email Newsletters
As a small business, you can use an email newsletter to provide subscribers with helpful knowledge and tools.
2.Acquisition Emails
Acquisition emails can help your small business acquire customers who have opted in to receive your emails but haven't converted into customers yet. By creating compelling offers and informative content, you can show those on your email list the value of becoming an active customer.
3. Retention Emails
These are a very useful email campaign strategy that can help you keep your hard-won customers.
4. Promotional Emails
Most effective and useful method to gain customers quick by signup, subscription.
YouTube Ads:
This advertising most authentic technique to grab customers because everyone is using you tube they are watching movies, tv programs, health tips videos, informatics videos, Vlogs, Online lessons.
Peoples must click on ads when they watching on YouTube so its great to rank your business through this channel. youtube ads have following formats which is written below.
- Skippable in-stream ads.
- Non-skippable in-stream ads.
- In-feed video ads.
- Bumper ads.
Blogs:
if you are doing digital marketing for your business then blogs are very important to build a blog on which you can promote your business. top of the companies also make blogging because mostly peoples searches about solutions. They find solutions from articles on blogs.
A blog, short for weblog, is a frequently updated web page used for personal commentary or commercial content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.
You can create different blogs like fashion, health, beauty, education, sports, information and technology, entertainment, stories blogs. this is up to you but 1 thing will be remember your blog should be support your business means relevant.
Mobile Apps:
Mobile app marketing is all about engaging with your customers from when they first hear about your app to when they become a regular and loyal user.
Mobile applications are also well known about marketing for your business. in application your customers easily access to main products and services because it is small website which don't need to open your web address in search engine because peoples just install applications and purchase their favourite products and services from app. App is best digital marketing method.
Now every brand has its own app like Facebook, Instagram, twitter , Alibaba, amazon, Daraz, Shopify,
YouTube, YouTube studio, billions of brands have developed its own applications for its users.
Electronic Bill Boards Marketing:
A billboard is a large outdoor billboard, usually found in high-traffic areas, such as along busy highways. Billboards present large advertisements to passing pedestrians and motorists. Typically, brands use billboards to build their brands or promote their new products.
you have seen video billboards in playgrounds, Bridges, highways and shopping malls its a strategy to give awareness about your product or business. video ads are good and effective way to get the audience because in videos people remembers what they have watched, videos marked sign in minds of customers.
